• History

    Two new hard-hitting Dark Custom models, the most powerful cruiser line-up in company history, and a broad range of performance and styling enhancements throughout the range highlight Harley-Davidson’s diverse new model line-up for 2016.

  • 2015

    Propelled by Project RUSHMORE and hot on the heels of the just-launched Street™750 and the electric buzz of Project LiveWire™, Harley-Davidson stayed hard on the throttle with the introduction of its 2015 model line-up offering world-class aerodynamics and exhilarating audio performance to dialled-in ergonomic fit.

  • 2014

    2014 was an exciting year for The Motor Company as it launched its new Touring line transformed by Project RUSHMORE, a customer-driven effort by Harley-Davidson to fundamentally improve every aspect of the riding experience. The culmination of an intense four-year product-development programme, Project RUSHMORE introduced category-leading technology and design enhancements that recalibrated the expectations of touring motorcyclists.

  • 2013

    110th Anniversary Celebrations. Six continents. Hundreds of dealers. Millions of fans. Harley-Davidson® are holding parties all over the world.

  • 2003

    More than 250,00 people came to Milwaukee for the final stop of the Open Road Tour and the Harley-Davidson® 100th Anniversary Celebration and Party. Live concerts were held on the Thursday, Friday and Saturday with music from Doobie Brothers, Tim McGraw, Bob Dylan, Kid Rock and many more.

  • 1991

    Arnold Schwarzenegger rode a Harley-Davidson® Fat Boy® in blockbuster movie ‘Terminator 2: Judgement Day’.

  • 1983

    Harley-Davidson® became the first corporation to create a factory-sponsored motorcycle club. H.O.G.® today, with one million people worldwide, is more than a motorcycle organisation. It’s a worldwide family of enthusiasts who just want to ride and have fun.

  • 1981

    Willie G. Davidson and twelve other Harley-Davidson® senior executives sign a letter of intent to purchase Harley-Davidson® Motor Company from AMF. The Company celebrated becoming a privately owned company again, with the slogan ‘The Eagle Soars Alone’.

  • 1970

    This year saw the Harley-Davidson® Number 1 logo, designed by Willie G. became one of the most popular in the company’s history.

  • 1969

    Peter Fonda and Dennis Hopper rode their customized Harley-Davidson® motorcycles into American cult status in the landmark 1969 film, ‘Easy Rider’. Harley-Davidson® merges with the American Machine and Foundry Company (AMF), a longtime producer of leisure products and started the era of product diversification.

  • 1963

    Willie G. Davidson joined the company on February 18, 1963 with a background in industrial design. He is probably the most recognizable face of Harley-Davidson®.

  • 1956

    Elvis Presley was featured on the cover of Enthusiast magazine sitting on a 1956 model KH.

  • 1948

    The ‘peanut tank’ first appeared on the Harley-Davidson® ‘model 125’. This tank then became a styling touchstone on generations of both production Harley-Davidson Sportster® and custom motorcycles.

  • 1925

    The teardrop tank has been a key feature of Harley-Davidson® motorcycles since its introduction in 1925, famous for its ergonomics and handling.

  • 1920

    By 1920, Harley-Davidson® is the largest motorcycle manufacturer in the world. New Harley-Davidson® motorcycles can be purchased from over 2,000 dealers in 67 countries worldwide.

  • 1918

    Almost half of all motorcycles produced are sold for use by the U.S military in World War I.

  • 1916

    The Harley-Davidson® Enthusiast begins its reign as the longest continuously published motorcycle magazine in the world.

  • 1912

    Harley-Davidson® exports motorcycles to Japan, making the first ever sales outside the U.S.

  • 1910

    The famed ‘Bar & Shield’ logo is used for the first time. It is trademarked at the U.S. Patent office one year later.

  • 1903

    1903 Harley-Davidson® Motor Company was founded by William S. Harley and Arthur Davidson, and later Walter Davidson.